On Monday, the Challenging Rock Resort New York opened at the northeast tip of Situations Square, the latest massive hotel brand name to open in the region since the beginning of the pandemic.
The freshly constructed slender glass tower opened its doors at 159 W. 48th St., bringing 446 rooms and a new live-party location to the Theater District. Home costs will start at $475 for every night.
Fittingly, the city’s initial Really hard Rock Hotel and a sister property to the longstanding Really hard Rock Cafe on Broadway (there’s yet another cafe at Yankee Stadium) stands on Audio Row, the stretch alongside 48th Street after packed with recording studios and instrument, sheet music and equipment merchants that fed the city’s songs scene.
As both equally a brand nod and homage to the locale, the party space, dubbed just the Location on Audio Row, was customized-developed to present songs, comedy and other reside leisure.
“We looked at dozens of web pages all-around the city and this seriously is the fantastic fit,” Jim Allen, chairman of Difficult Rock International and CEO of Seminole Gaming, mentioned of the place. “There is the company side of Midtown on a single aspect and Instances Square on the other. This is incredibly enjoyable for us.”
The music-affected Really hard Rock brand started in London in the 1980s with the Tricky Rock Cafe on Park Lane, and it grew into an international brand with 253 attributes.
Alongside with the location, the resort residences RT60 rooftop bar and lounge on the 34th flooring.
“Because we have been building a brand name-new making, we experienced the capability to develop an wonderful indoor-outdoor space with a canopy,” stated Allen. “We used a ton of cash on building the DJ booth and the audio method to develop an ultra lounge location.”
Also on website, NYY Steak proceeds Difficult Rock’s partnership with the New York Yankees, incorporating a 3rd spot — Yankee stadium and Coconut Creek, Florida, household a person each and every — for steak and seafood, plus a switch from tunes memorabilia to sports.
The brand’s signature breakfast-by-meal Periods restaurant and bar on the most important stage has a three-story atrium, open-air terrace and a grand staircase. Acoustic musical performances are prepared there. Constant Grind, a cafe for tea, espresso, pastries and a relaxed bite, completes the meals offerings.
The eye-catching 36-story framework also goes down 80 toes beneath floor level.
“There’s near to 40 ft ceiling height of usable room. It has a balcony the entire detail is remarkable,” Allen added of the subterranean space, which homes the Location. “It has an underground, speakeasy style of vibe.”
Guest rooms and suites function a heat design and style, with caramel and royal blue highlights, and flooring-to-ceiling windows. The Rock Star Suite on the 36th flooring is a glam bi-level glass-enclosed penthouse with a 1,600-square-foot terrace and direct entry to the rooftop bar.
“This is the greatest-stage suite,” said Allen. “It is built to also function as an celebration place for solution launches and that sort of matter.”
Brand-vast bells and whistles consist of Crosley turntables and Fender guitars delivered on ask for. But the Hard Rock coronary heart is its notable new music memorabilia, the greatest private selection in the environment, with about 86,000 pieces.
“The Tricky Rock of the ’80s and ’90s was more simplistic,” stated Allen. “They fundamentally utilized memorabilia to the walls. Now it is far more a museum-quality presentation, with record and the tale at the rear of just about every piece and the artist.”
At the Really hard Rock Resort New York, massive-scale iconic pictures of Hendrix and Bowie line the walls, and New York’s tunes scene is honored by touchstones such as Joey Ramone’s leather-based jacket, Woman Gaga’s silver patent leather-based boots and handwritten lyrics for John Lennon’s 1972 ode to his adopted home, “New York City.”
“With New York’s essential position in musical record, we preferred to produce anything unique,” additional Allen. “We always glimpse at geographical locale and the artists who worked in the space, and then layer in world-wide functions.”
Allen thinks New Yorkers will appreciate the hotel, specifically the Venue, as a great deal as hotel visitors.
“When I walked into the Location for the first time, it was even now raw concrete at that level,” he recalled, “and I constantly say test your moi at the doorway, but I was hugely self-confident that we had made a great location. I just mentioned, ‘We bought it!’”