S.F.’s Sir Francis Drake Lodge reveals new name in advance of grand reopening

San Francisco’s historic Sir Francis Drake Hotel formally has a new title, the Beacon Grand, with a reopening prepared for spring, according to Leah Goldstein, general public relations manager for the resort.

The rebranding course of action for the famous San Francisco lodge has been ongoing given that the Northview Hotel Group ordered the house final April for around $157 million from the Kimpton Resort and Cafe Group.

“Everything was completed with so considerably imagined for these kinds of an iconic residence,” Goldstein instructed The Chronicle. “We are not just shifting the title and then speedily switching all the things about the hotel. It is all substantially more intentional than that.”

The 416-home hotel on Powell Avenue in the vicinity of Union Sq. has been shuttered due to the fact the onset of the pandemic.

The first name of the 94-12 months-old resort paid out homage to 16th century explorer Francis Drake, recognized as the initial English sea captain to circumnavigate the world.

But Drake was also a slave trader, and the use of his title arrived under scrutiny in the wake of the Black Lives Make a difference movement and the attendant racial reckoning that gripped the Bay Area and the relaxation of the country.

Kimpton Lodges, the hotel’s former operator, introduced a statement in 2020 declaring the business prepared to “evaluate a name alter and probable rebranding of the property.”

Goldstein mentioned strategies to rename the hotel weren’t settled until Northview Hotel Team took more than last year and expressed the wish to develop an fully new knowledge for foreseeable future visitors, which bundled the new name of the Beacon Grand.

In Marin County, the school district in San Anselmo voted final 12 months to rename Sir Francis Drake Higher Faculty to Archie Williams right after 9 months of debate. Williams was born in Oakland and honored with many educational achievements. He also famously competed in keep track of and field in the 1936 Olympics.

Marin’s Sir Francis Drake Boulevard was named after him in 1929. The 43-mile highway runs via 5 jurisdictions in Marin County, every single with the ability to choose whether or not to maintain or transform the title.

Activists clinched a victory right after the Fairfax Metropolis Council voted previous March to rename a extend of the boulevard that runs via the metropolis to Coastal Miwok Path, a nod to its Indigenous roots.

Sir Francis Drake Boulevard also intersects the towns of Ross, San Anselmo, Larkspur and Marin, but authorities officials in people regions in the end voted to hold the first identify.

Although Northview Resort Team has moved ahead in dropping the Drake identify, Goldstein reported the rebranding will maintain factors of the property’s earlier.

Serving to in this effort is Oakland architecture firm Arcsine, which has been partnering with Northview to style the interior elements. There is still no official phrase on the upcoming of the Starlight Room, which sits atop the hotel and has been beloved by travelers from close to the entire world.

“The new notion quite considerably honors and respects the record of the legendary lodge,” she explained. “We are aiming for early March to share more specifics and photos.”

Alexandria Bordas is a San Francisco Chronicle employees author. E-mail: [email protected] Twitter: @crossingbordas