Mississauga was just ranked the most-cherished travel place in Ontario

When individuals pay a visit to Canada from overseas, they are normally hunting for a single of two items: Massive, sprawling all-natural landscapes, like the photogenic mountain-side communities of Alberta and B.C., or massive, sprawling urban capitals, like Toronto, Montreal and Vancouver.

Or so most people today would assume.

I mean, who’d want to holiday vacation in the suburbs of Ontario when they could go whale watching in P.E.I.? Or pour maple syrup all more than Bonhomme? (That’s what they do at Carnaval, appropriate?)

In accordance to a newly-released Tourism Sentiment Index (TSI), a large amount of intercontinental travellers do in truth like to visit the suburbs of main Canadian cities than any place else in the nation — chiefly Richmond, B.C., and Mississauga, Ontario.


Coming in at places variety 34 and 42 on the TSI’s “100 most beloved vacation locations all over the entire world,” Richmond and Mississauga have respectively been ranked the first and 2nd “most loved” locations in Canada.

Only three other Canadian cities even manufactured the major 100 in 2021’s ranking: Kelowna, B.C., took spot 96, Canmore, Alberta, took spot 97 and Shuswap, B.C., narrowly conquer out Antwerp, Belgium, and Pensacola, Florida, to get place 99.

Toronto, Vancouver, Montreal, Calgary, Halifax, Ottawa and literally every single other city in the place failed to make the record.


Nicely, bunk as the effects may look, the methodology at the rear of the TSI’s rating is truly very extraordinary.

“To be equipped to title the major 100, we kicked off 2022 with an intense study of our Tourism Sentiment Index information — that is 1.6 billion on line discussions and material pieces publicly out there about 21,330 world locations,” writes the group.


Launched in 2018, the TSI purports to use “slicing-edge technological know-how” and “the energy of artificial intelligence” to decipher sentiment from human expression. Its technologies then analyzes 50 different tourism assets to generate a “sentiment” rating for any offered big city. These scores can be considered in serious time or refined down to a unique period of time, these kinds of as the newly-posted 2021 list.

“These Foremost Destinations are the 100 most loved destinations in 2021 according to what folks genuinely sense. No just one has compensated to be named. No surveys have advised an remedy. Phrase of mouth created this list, unprompted and unbiased,” reads the intro for this year’s ranking.

“Every single of these 100 places has earned the really like and an remarkable Tourism Sentiment Score all through one particular of the toughest years the tourism marketplace has confronted.”

​Knowing that the rating is based on sentiment, and figuring out how people today are inclined to converse about Toronto on-line… it would make great sense that Mississauga beat out The 6ix to declare the only place on this list for any Ontario metropolis.

It can be also received Sq. Just one, which is lower-vital the greatest purchasing shopping mall in the GTA. Appear at me, Yorkdale.