Mallorca Travel Sector Targets Wealthy Scandinavian Visitors

A delegation from Mallorca visited Scandinavia before this month in the hope to lure travelers back from the rich area with a aim on sustainable tourism.

Mallorca is the major island of the Balearics, a chain of solar-drenched islands in the western Mediterranean Sea, close to 100 miles from each Barcelona and Valencia on the japanese coast of mainland Spain. The extensive Gothic cathedral of money Palma de Mallorca and the UNESCO Environment Heritage listed Serra de Tramuntana are amongst Mallorca’s highlights.

Scandinavia experienced lengthy been Mallorca’s 3rd most critical foreign tourism sector immediately after Germany and the U.K., but its attractiveness experienced been on the drop in the decades prior to the pandemic.

In 2019, the amount of tourists from Scandinavia fell by 20%, pushed by unfavorable exchange costs and the troubles faced by very low-cost airline Norwegian. Other Scandinavian favorites together with Egypt and Turkey turned additional financially attractive than places applying the Euro.

Marketing Mallorca in Scandinavia

Now that most pandemic-relevant journey limitations have been lifted earning journey inside of Europe probable after all over again, Mallorca tourism bosses preferred to remind its former Scandinavian holidaymakers of what the island has to offer you.

Reps from the Council of Mallorca, the Mallorca Transportation Consortium and the Mallorca Hoteliers Business Federation achieved with tour operators and the media in Denmark and Norway, and by way of videoconference with tour operators in Sweden.

The delegation was eager to emphasize Mallorca’s sustainability credentials, like the new Sustainability Tourism Observatory, the circularly motion approach for accommodations, a new green hydrogen plant and the organic gasoline or electric power-run bus technique. The Council of Mallorca explained they were being specified an “excellent reception” through the journey.

More powerful flight connections from Scandinavia

It is a very good time to be selling travel to the island, with lots of airlines planning frequent flights throughout the 2022 summer months period. Scandinavian Airlines (SAS) work everyday flights to Mallorca from Copenhagen and Stockholm.

There are less regular SAS departures from Oslo, but Norwegians eager on touring direct have other solutions. The new-seem Norwegian has returned to Mallorca with immediate flights from all three Scandinavian capitals: Copenhagen, Oslo and Stockholm, though new competitor Flyr has launched a immediate route from Oslo 3 moments a week.