Expedia reveals 2023 vacation traits

SINGAPORE, 22 November 2022: Expedia has unveiled 2023 travel tendencies throughout Expedia and the broader travel business sourced from the company’s initially-party knowledge and analysis of countless numbers of travellers and market specialists throughout 17 countries.

The tendencies demonstrate there will be no “one-sizing-matches-all” journey in 2023. As an alternative, these developments place to a yr defined by the “no-usual.”

Edinburgh, Scotland​.

“When we glimpse at Expedia details, we see a thorough and strong image of travel into 2023,” claimed Expedia Models president Jon Gieselman

“We’re viewing a surge in trips to lifestyle capitals and Television displays taking part in a role in tourism — not a new regular but individuals branching out to unexpected developments in what we’re contacting the ‘no normal.”

Unanticipated Journey Trends in 2023


Booking a trip immediately after binging a well known new series will develop into serious business enterprise in 2023. Expedia research confirms that streaming movies and TV demonstrates have affected Singaporeans’ vacation conclusion-creating, with 35% admitting that the influence experienced amplified in the previous 12 months.       

Nearly one particular in four (23%) say that watching a series or film is most possible to pique their interest in travelling to that desired destination – far more than social media influencers (16%). 

In Singapore, extra than three-quarters (76%) of travellers viewed as viewing a place just after seeing it on a present or movie on a streaming platform, and one in two built a booking.  

Shows or motion pictures established in outside places with brain-blowing landscapes (41%) and beach front destinations (40%) had been discovered to affect Singaporeans’ travel spot selections the most. 

Japan (40%) and South Korea (39%) are the prime two destinations Singaporeans take into account going to with the influence of preferred Asian series and motion pictures featured in the scenic places. 

Culture Capitals

National parks and rural retreats had massive moments in the past two yrs. Now, it’s time for cities to see a comeback. Dependent on traveller demand from customers, most locations looking at the biggest raises are all culture-wealthy cities wherever artwork and culture festivities are having again to total swing.

Top rated city decisions

Edinburgh, Scotland​   

Lisbon, Portugal​        

Tokyo, Japan​   

Dublin, Ireland​     

New York, USA​       

Sydney, Australia​      

Dubai, UAE​

Montreal, Canada​      

Munich, Germany​      

Bangkok, Thailand

With Singapore travellers drawing inspiration from their favourite streamed content material, tradition capitals that aspect the backdrop of well-known streamed Television set demonstrates and videos top rated the checklist of well-known locations Singaporeans are wanting to for journey in 2023. 

Prime 10 Well-known Destinations for Vacation in 2023

Bangkok, Thailand

Tokyo, Japan 

Seoul, South Korea

Bali, Indonesia  


Hokkaido, Japan

Phuket, Thailand

London, United Kingdom 

Paris, France

Johor, Malaysia

For travellers seeking over and above the modest screens for inspiration, consider the pursuing trending places for journey in 2023:

Prime 10 Trending Locations for Singapore Travellers

Danang, Vietnam

Pahang, Malaysia

Lucerne, Switzerland

Langkawi, Malaysia

Brisbane, Australia

Perth, Australia

Hanoi, Vietnam

Krabi, Thailand 

Busan, South Korea

Jeju Island, South Korea

For the full sector report on insights and actions for journey partners, download the Traveller Value Index 2023

For the whole customer report on The No-Normal Sudden Travel Trends in 2023, take a look at right here.